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Commercial & Corporate Video Production FAQ

1. What does Infrared Creative do?

Infrared Creative is a full-service video production agency based in Orlando, Florida. We produce commercial, corporate, and branded video content for advertising, marketing, and public relations campaigns.
 

2. How much does a commercial or corporate video cost?

Budgets typically range from $3,000 to $25,000 depending on creative scope, production scale, and deliverables. Larger campaigns involving multiple locations, actors, or specialized visual effects may cost more.
 

3. What’s included in a typical production package?

Projects include pre-production planning, professional filming, lighting, sound, and editing. Color grading, motion graphics, licensed music, and multiple format exports for broadcast, web, and social are included.
 

4. Do you produce testimonial and interview videos?

Yes. Infrared Creative regularly films testimonial and interview-style videos for brands, executives, and clients. We create cinematic setups with professional lighting and clear, natural-sounding audio.
 

5. Do you film conventions, trade shows, and live events?

Yes. Our team covers conventions, expos, and live events at major Orlando venues and across the U.S., offering multi-camera coverage, livestreaming, and highlight reel editing.
 

6. Do you handle advertising and commercial productions?

Yes. We produce broadcast commercials, digital ads, branded content, and product videos for companies, agencies, and startups looking for high-end creative production.
 

7. How long does it take to complete a project?

Smaller projects can be turned around in one to two weeks. Commercial campaigns or projects with heavy post-production typically take three to six weeks. Same-day turnaround is possible for raw event footage or internal use.
 

8. Do you provide creative direction and scriptwriting?

Yes. Infrared Creative can manage your project from concept to final cut — including scripting, storyboarding, location scouting, casting, and directing.
 

9. What industries does Infrared Creative work with?

We work with brands in technology, healthcare, finance, hospitality, and entertainment. We also collaborate with PR and ad agencies producing visual content for national campaigns.
 

10. Do you travel for shoots?

Yes. We serve clients throughout Florida and travel nationally and internationally for commercial or branded video projects.

11. Can you produce videos for social media and paid advertising?

Yes. We create optimized deliverables for each platform — vertical, square, or widescreen — tailored for Instagram, TikTok, YouTube, or LinkedIn ad campaigns.
 

12. What kind of equipment do you use?

We use professional Sony and Canon cinema systems, prime and zoom lenses, stabilized rigs, and cinematic lighting for broadcast-quality results.
 

13. Do you offer drone, VR, and augmented reality video services?

Yes. Infrared Creative produces virtual reality and 360° videos, augmented reality experiences, and projection-mapping visuals for immersive brand activations and events. Licensed drone cinematography is also available.
 

14. Do you work with PR, advertising, or marketing agencies?

Frequently. We collaborate with agencies on video news releases (VNRs), satellite media tours (SMTs), commercial campaigns, and branded visual storytelling projects.
 

15. Can Infrared Creative film corporate interviews?

Yes. We specialize in executive interviews, behind-the-scenes stories, and corporate profiles filmed on-site or in controlled studio environments.
 

16. How can I start a project?

You can request a quote or consultation through our contact page. Most projects begin with a creative call to discuss your goals, audience, and budget.
 

17. What makes Infrared Creative different from other video production companies?

We operate like a boutique agency — combining cinematic production with strategic storytelling. Our team bridges creative vision and brand messaging for high-impact, polished video campaigns.
 

18. Can Infrared Creative film news or media content?

Yes. We provide broadcast-ready crews and field producers for national and regional news segments, interviews, and branded media coverage.
 

19. What is the payment process?

A 50% deposit secures production, with the remaining balance due at delivery. Payment can be made via ACH, card, or company check.

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